I’m Priscila Siano, owner of Italy Now. What started as one of the first platforms for booking Italy vacation packages online has grown into so much more. For over two decades, we’ve helped hundreds of travelers experience the magic of Italy through expertly curated tours.
Today, Italy Now is your destination not only for unforgettable trips, but also for authentic Italian products that bring the beauty and culture of Italy into your everyday life. From travel to tradition—we’re here to share the best of Italy with you.
From unforgettable tours to authentic treasures—Italy Now brings you the best of Italy! Trusted since 2002 for curated vacations and genuine Italian products, all in one place.
Looking for a stress-free vacation in Italy? Look no further—Italy Now.
We began life as Tour Italy Now in 2002, when few options were available to book travel to Italy online. Back then, there were two possibilities for travelers: large tour operators that only sold tightly escorted group tours, or small travel agencies without any genuine knowledge of Italy. Even the limited Italy-specialist agencies that existed tended to have high prices, making tailored travel appear out of reach.
We saw the necessity for something different—a travel company that wedded in-depth knowledge, flexibility, and affordability. That’s what drove the creation of Tour Italy Now: a one-stop destination for travelers seeking everything from classic escorted tours to bespoke itineraries from north to south.
Over the years, our reputation and services have grown. Today, as Italy Now, we continue to create unforgettable Italian experiences with the same heart and passion, only with more to offer. In addition to our full Italy travel services, we now bring Italy into your home with authentic products—from artisan tableware and kitchenware to gourmet Italian goodies.
We eat and breathe Italy. From your first idea to your final espresso in Rome, we’re here to make every moment seamless. Hundreds of clients have trusted us to plan their perfect Italian vacation—and now, to help them bring a taste of Italy home, too.
As the Italians say, Andiamo! Let’s go—your Italy starts here.
Hi I’m Dominic Siano, I’m a first generation Italian-American. My parents are from Ischia, an island just south of Naples that also happens to be one of Italy’s most popular vacation spots. My mother’s family is from Barano; they came to the States when she was a teen. She met my father, whose family is from Casamicciola, in Ischia one summer when she was visiting family. After a transatlantic courtship of letters and occasional phone calls — no email or Skype in those days! — they married, came to the States and started a family.
I grew up speaking Italian at home, in Connecticut, where Tour Italy Now is based, and visiting my family in Ischia. As a child, one of my favorite places to visit in Ischia was spiaggia dei maronti, or Maronti Beach, which to this day is still one of my favorite beaches in Italy. Those summers in Italy, Ischia was full of tourists. Nearly everyone in my family is connected to tourism. Literally everyone’s in the industry. I’ve got cousins who own hotels and restaurants. Some are tour guides. As a teen, I’d work in my cousins’ restaurants and my aunt’s hotels. It was terrific. They were always packed with tourists. My summers in Italy created some of my most cherished memories. From the hard work to the beach parties, I wouldn’t change a thing.
After college, where I studied marketing and technology, I got a job with General Electric, pretty far removed from Italy travel. Little did I know how the pieces would eventually come together. A few years later, GE bought a company that was based in of course Italy. I was transferred there. It was a dream come true. I’d always wanted to live in Italy. During my time there, my understanding of Italy grew even more, I learned more about the country’s culture and history and art. And of course, Italy’s wonderful food. I had this understanding before I went, but when you’re living, eating and breathing a place for a few years, you really get a deep feel for it. Of course I traveled as much as I could, to Naples, Rome, Florence, all over the country for business and pleasure. These were my very first Italy tour planning experiences!
When I returned to the States, friends started asking for advice about travel to Italy. Where to stay. What to see… and so on. One thing led to another. Soon I went from making suggestions for friends to booking travel for them and their friends and friends of their friends. I officially launched Tour Italy Now in 2002. Several years later I met a woman from Brazil. Priscila and I married in 2008. (Of course, we went to Italy, one of the most romantic places in the world, for our honeymoon). Priscila is now Tour Italy Now’s Sales Director, making us a family business.
Today, we’re proud of how far Italy Now has come—and even more excited about where it’s going. We travel to Italy several times a year and have developed deep relationships with artisans, producers, and suppliers throughout the country—many of whom have become dear friends. Through those friendships, we’re able to offer not only once-in-a-lifetime tours, but also authentic Italian products that reflect the beauty, craftsmanship, and spirit of Italy.
We encourage you to explore the site and discover all Italy Now has to offer—from personalized travel itineraries to specially selected Italian merchandise that brings Italy into your home. If you have any questions, please don’t hesitate to call or send a request.
Learn more about Italy Now’s Core Beliefs and Priscila. And do get social with us—join our YouTube channel, Facebook page, X (Twitter) account, and blog. That’s where we post our passion, stories, and favorite discoveries from the place we love best—Italy!
As the Italians say, Andiamo! We can’t wait to introduce you to Italy.
Dominic & Priscila Siano
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